Case Study: Sports Programs

Rally Your Team With Branded Sports Items

The Opportunity

Attracting the best athletes keeps the stands full and funds rolling in to your program. You need to recruit the best of the best and turn them into walking billboards with merch that reminds patrons to cheer on the team.

The Solution

Get superstars in training excited to join your league by surprising them with athletic-themed giveaways like mini footballs, soccer balls, baseballs – whatever your chosen sport is. At registration, give every athlete some branded socks and a sports towel to use during the season. Be sure to get their shirt size for team jerseys that will fit everyone.

Players will appreciate branded giveaways that let them show off their team pride. Hand out stickers, decals and pins emblazoned with their team name and mascot. Or get them hyped up with apparel, such as outerwear they can wear over their uniforms.

Parents will love promos that let them support their little athletes; they’ll also be willing to spend money to support booster clubs. Set up tables at games where adults can purchase flags, pom-poms and noisemakers to cheer on the team, plus sweatshirts and jackets so they can match their kids and show support.

When the season is over, it’s time for the awards banquet. Kids will love trophies and plaques to commemorate the season. Grab some goodies for special titles too, like Most Team Spirit or Best Sportsmanship. Showing your appreciation will make athletes more likely to join again next year.